Founder & CEO, MerchantWords
Bold, dynamic, and innovative are just a few of the words that come to mind when describing
MerchantWords founder George Lawrence. Overcoming personal obstacles to build a
multi-million dollar technology company, George has used his remarkable ability to creatively
solve problems to help over 100,000 entrepreneurs achieve e-commerce success.
A software developer by trade, George got his professional start at the beginning of the internet
with the Peter Norton Consulting Group, where he worked on Norton Utilities. He was a founding
member of the Citysearch team; and helped create the software that launched the world’s first
online automobile shopping platform at CarsDirect. At TigerConnect, George developed the web
and mobile platforms for their clinical communications software. Discovering a gap in the
data-driven e-commerce market, George derived an innovative way to collect shopper keyword
phrases, so Amazon sellers could find unique opportunities to bring new products to market –
thus, MerchantWords was born. Since 2012, MerchantWords has helped entrepreneurs, brands,
and agencies discover new opportunities, achieve successful product launches, and run profitable
advertising campaigns online – on Amazon and beyond.